Cold outreach that works

What you will be able to do

Skills you add to your Herizon profile when you finish: Cold Outreach, Sales Prospecting.

• An ideal customer profile and the start of a prospect list
• A research note and an opening line that could only be about one person
• A first email under 100 words, and a follow-up with a new angle
• A timetable for a whole sequence, with a closing message and a stop rule
• A way to read replies, bounces and meetings, so the next batch is better

Who it is for

Time per page: 10 to 15 minutes Whole course: about 2 hours (11 pages, at your own speed) This is for you if you are: - A salesperson, founder or business developer who needs to reach people who do not know you - Selling a product, a service or a partnership, or just trying to get a meeting - Tired of sending messages that get no reply No sales training needed. This is not about mass email blasts or automated LinkedIn bots. It is about messages a specific person actually wants to read. A note on the rules: sending business email to people you have not met is regulated, and the rules differ by country. The course explains the basics, but it is not legal advice. Check the rules for the countries on your list with someone who can confirm them. ---

The situation you work through

Sofia, a sales development rep at a made-up scheduling software company in Helsinki, runs one outreach sequence to 40 Nordic prospects: the list, the first email, the follow-ups, the replies and the booked meetings.

Your practice task

Set up the start of your own outreach sequence: write your ideal customer profile in three layers, one research note and the opening line from it, a first email under 100 words, a second email with a new angle, and a timetable for the whole sequence. Describe prospects by role and company type, with no real names or addresses.

What is inside

1. Why cold outreach works
2. Building your list
3. Research before writing
4. Email anatomy
5. LinkedIn messages
6. Personalization at scale

and 5 more pages

Finish with a short quiz to earn your certificate.