Adobe Express and Photoshop for marketing jobs
Learn what employers mean when they ask for Adobe in a marketing job. Covers Express for quick social assets, Photoshop for product photo edits, plans and credits in Finland, Generative Fill limits, exporting for web, Content Credentials, AI training claims and the Adobe Certified Professional exams.
27 min · 10 pages · practice task · quiz · part of Growth marketer
Sponsor this courseWhat you will be able to do
Skills you add to your Herizon profile when you finish: Adobe Photoshop, Graphic Design, Social Media Design.
- When a job ad that says "Adobe" means Express and when it means Photoshop
- How this differs from the Canva for work course
- What the Express and Photoshop plans cost in Finland and what generative credits are
- Layers, masks, background removal, cropping and exporting for web in Photoshop
- What Generative Fill uses from your credits
- How to make a quick post set in Express, and what it cannot do in Finnish
- What Content Credentials are, and what Adobe says about training AI on your content
- How the student offer and the Adobe Certified Professional exams work
The situation you work through
Noora is applying for a marketing assistant job at a made-up Finnish outdoor-gear brand. She edits one product photo in Photoshop (background removed, two formats, exported for web) and makes a three-post set in Adobe Express, with a note of the credits she used.
Your practice task
Edit one product photo in Photoshop: remove the background, make two formats for two channels and export both for web, keeping the layered file. Then make a three-post set in Adobe Express from a template. Keep a note of every generative credit or free generation you used, and say which plan you worked on. Submit the two exported images, a screenshot of the Express set, your credit note, one thing you checked on Adobe's current pages, and whether any AI-edited image was labelled.
What is inside
- What employers mean by Adobe
- Plans and credits
- Layers and masks
- Remove the background and resize
- Generative Fill and credits
- Export for web
and 4 more pages
Finish with a short quiz to earn your certificate.
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