Email marketing that works

What you will be able to do

Skills you add to your Herizon profile when you finish: Email Marketing, Email Copywriting.

• A signup form and a lead magnet that earn addresses with consent you can show
• A welcome sequence of three or four emails, with subject lines and the first email written
• A sender domain checked for SPF, DKIM and DMARC
• A short list of numbers to read after the first month, with your baseline

Who it is for

Time per page: 10 to 20 minutes Whole course: 2 to 3 hours (11 pages, at your own speed) This is for you if you are: - A marketer, founder or small business owner who needs email to work - Starting a list from nothing, or fixing one that has gone quiet - Sending sporadically and wanting a system - Paying for ads and capturing none of those visitors You do not need a specific tool. The principles hold for Mailchimp, Brevo, HubSpot, ConvertKit or any other. A free plan is enough. ---

The situation you work through

Aada, a marketer at Pellava, a made-up Tampere online shop that sells linen bedding, builds the shop's welcome sequence of four emails and reads its first month of numbers.

Your practice task

Map a welcome sequence of three or four emails for your own list, with the trigger, the day, topic and goal of each email and the exit condition; write the first email in full with a subject line and preview text for every email; and choose three numbers to read after the first month, each with a baseline, and check whether SPF, DKIM and DMARC pass for your sending domain. Submit the sequence map, the first email with all subject lines, and the three numbers with baselines and your domain status.

What is inside

1. Why email
2. Building a list
3. List management
4. Subject lines
5. Email copy
6. Email types

and 5 more pages

Finish with a short quiz to earn your certificate.