B2B marketing in the Nordics

What you will be able to do

Skills you add to your Herizon profile when you finish: B2B Marketing, Nordic business culture.

• An ICP written down in one paragraph
• A list of 20 target accounts with a contact at each
• A plan for one quarter with three channels, a budget split and three numbers to report
• A shared definition of a qualified lead that you can agree with sales

Who it is for

Time per page: 10 to 20 minutes Whole course: two to three hours (11 pages, at your own speed) This is for you if you are: - A B2B marketer or founder selling to businesses in Finland or the Nordics - New to the Nordic market, or working here and wanting a steadier method - Moving from B2C to B2B marketing - Running marketing with a small team and a small budget You should know basic marketing ideas. You do not need Nordic B2B experience. ---

The situation you work through

Tuuli, the only marketer at Tilikone, a made-up Helsinki software company for finance teams, runs one 13 week quarter of demand generation for one ICP, finance directors at Finnish manufacturers, from 80 named accounts and a 6,000 euro budget to 10 qualified opportunities.

Your practice task

Plan one quarter of demand generation for your own company by writing your ICP in one paragraph, building a list of 20 target accounts with the person you would contact at each, and planning the quarter with three channels, a budget split and three numbers you will report. Submit the ICP, the account list and the quarter plan.

What is inside

1. How B2B works here
2. The Nordic buyer
3. LinkedIn for B2B
4. Case studies
5. Events and webinars
6. Content for B2B

and 5 more pages

Finish with a short quiz to earn your certificate.