Growth hacking fundamentals

What you will be able to do

Skills you add to your Herizon profile when you finish: Growth Hacking, Growth Experiments.

• Explain what growth hacking is and how the loop works
• Set a goal with OKRs and find the funnel step that leaks most
• Write an experiment brief, run the test and read the result
• Report weekly in four lines, including when the news is flat
• Score ideas with ICE and keep an operating rhythm
• Turn your experiments into proof for a CV or an interview

Who it is for

Time per page: 15 to 30 minutes Whole course: 3 to 4 hours of reading, plus one week of testing (12 pages, at your own speed) This is for you if you are: - A marketer, founder or product person who wants a method for growth - Looking for a growth role and need real experiments to show - Running a side project or a team that needs a steady testing habit The main requirement is the willingness to keep a weekly cadence and organize your own work. Other students, alumni and specialists in the Herizon community can answer questions and look at your experiments. ---

The situation you work through

Venla, the first growth hire at Kassi, a small Finnish invoicing app for freelancers, runs one experiment loop on one funnel step, activation, for eight weeks: she sets the goal, writes the brief, runs three tests, reports every Friday and ends with a retro.

Your practice task

Run one full turn of the loop on a real project of your own. Choose one funnel step and one number with a baseline and a target, write an experiment brief, run the test for a week and log the work. Submit a one-page log with the funnel step and KPI, the brief, the result with a plain-language learning, and the next test, plus two sentences on what you would do differently and what you would tell a stakeholder.

What is inside

1. What growth hacking is, and the eight weeks ahead
2. Where growth sits, and the four-phase loop
3. One goal, one funnel step, one log
4. Track your time, report weekly, avoid the pitfalls
5. Know the business, choose a focus, set the direction
6. Your ideal customer and your numbers

and 6 more pages

Finish with a short quiz to earn your certificate.