Social media strategy

What you will be able to do

Skills you add to your Herizon profile when you finish: Social Media Marketing.

• One goal for the month, with a number and a deadline
• One or two platforms chosen, with a reason for each
• Content pillars and a first-week calendar
• A way to read your results and change the next month

Who it is for

Time per page: 10 to 15 minutes Whole course: about 3 hours (13 pages, at your own speed) This is for you if you are: - A marketer or founder who runs the social media of a small brand - About to start, or posting without knowing if it works - Working with a few hours a week and no designer You do not need social media expertise. If you have ever posted anything online, you have enough background. ---

The situation you work through

Noora, the only marketer at Pannu, a made-up coffee roastery in Tampere, runs one month of social media on 5 hours a week: a goal of 30 web shop orders, two platforms, a calendar of 20 posts, a small ad test and the results.

Your practice task

Plan one month of social media for your own business or project: set one goal as a number and a deadline, choose one or two platforms with a reason for each, define your content pillars with the split between giving and asking, and write a one-week calendar. Submit the goal, the platforms with reasons, the pillars and split, and the first-week calendar.

What is inside

1. Choosing platforms
2. Setting goals
3. Understanding algorithms
4. Content pillars
5. Content formats by platform
6. Content calendar

and 7 more pages

Finish with a short quiz to earn your certificate.