Content marketing from zero

What you will be able to do

Skills you add to your Herizon profile when you finish: Content Marketing, Content Strategy, Content Creation.

• One customer insight, in your reader's own words
• A headline and a hook that make people read on
• A pillar article written with a template
• Three pieces made from it, each with a different angle
• A plan to distribute and measure it

Who it is for

Time per page: 10 to 20 minutes Whole course: 2 to 3 hours (13 pages, at your own speed) This is for you if you are: - A consultant or freelancer who wants to attract clients - A founder who needs to build an audience without a big ad budget - A professional who wants to be known in your field - Starting from zero, with no writing experience You do not need a marketing degree. You need a topic you know, a computer or notebook, and willingness to write imperfectly and improve. ---

The situation you work through

Noora, a content marketer at Palkka, a made-up Helsinki payroll app for small businesses, turns one customer insight from the support inbox into one pillar article and five pieces made from it, then measures the result after 30 days.

Your practice task

Turn one customer insight of your own into a pillar article. Find a question your audience keeps asking, write five headlines and a hook, write the article with a template, and make three pieces from it with different angles. Plan how you will distribute and measure it with a goal and three metrics. Submit the insight, your headline and hook, the finished article, and the three pieces with your distribution checklist, goal and metrics.

What is inside

1. Why content marketing
2. Finding your angle
3. Knowing your audience
4. Content formats
5. Writing that works
6. Headlines and hooks

and 7 more pages

Finish with a short quiz to earn your certificate.