Landing pages that convert

What you will be able to do

Skills you add to your Herizon profile when you finish: Landing Page Design, Conversion Optimization.

• A page outline built on the seven sections every converting page needs
• Two headlines that take different angles
• A plan for an A/B test, with the visitors it needs
• A checklist to run before you publish

Who it is for

Time per page: 10 to 20 minutes Whole course: 1 to 2 hours (9 pages, at your own speed) This is for you if you are: - A founder or marketer who needs signups, sales or leads from a web page - Staring at analytics and wondering why nobody converts - Starting a page from a blank screen - Working without a designer or a big budget You do not need design or coding experience. ---

The situation you work through

Veera, a marketer at Taskuri, a made-up invoicing app for freelancers, rebuilds the page that sells the free trial section by section, then A/B tests two headlines on 4,700 visitors per version.

Your practice task

Check your own landing page or draft against the seven sections and mark which are missing, write two headlines that take different angles with a one sentence guess about which wins, and plan an A/B test by working out the visitors needed per version with a sample size calculator and whether your traffic reaches it. Submit the outline, the two headlines with your guess, and the visitors needed.

What is inside

1. Anatomy of a landing page
2. Writing headlines
3. Writing body copy
4. Social proof
5. Design basics
6. A/B testing

and 3 more pages

Finish with a short quiz to earn your certificate.